Join our Newsletter

Subscribe to our mailing list to get weekly updates directly to your inbox.

A Phaidon Global Company
65 Bleecker St.
New York, NY, 10012
646 448 6610

    The American claim that we should love and be passionate about our job may sound uplifting, or at least, harmless, but Do What You Love exposes the tangible damages such rhetoric has leveled upon contemporary society.

    The American claim that we should love and be passionate about our job may sound uplifting, or at least, harmless, but Do What You Love exposes the tangible damages such rhetoric has leveled upon contemporary society.

    Virtue and capital have always been twins in the capitalist, industrialized West. Our ideas of what the “virtues” of pursuing success in capitalism have changed dramatically over time. In the past, we believed that work undertaken with an ethos of industriousness promised financial stability and basic comfort and security for our families. Now, our working life is conflated with the pursuit of pleasure. Fantastically successful—and popular—entrepreneurs such as Steve Jobs and Oprah Winfrey command us. “You’ve got to love what you do,” Jobs tells an audience of college grads about to enter the workforce, while Winfrey exhorts her audience to “live your best life.” The promises made to today’s workers seem so much larger and nobler than those of previous generations. Why settle for a 30-year fixed rate mortgage and a perfectly functional eight-year-old car when you can get rich becoming your “best” self and have a blast along the way?

    But workers today are doing more and more for less and less. This reality is frighteningly palpable in eroding paychecks and benefits, the rapid concentration of wealth in the hands of a tiny few, and workers’ loss of control over their labor conditions. But where is the protest and anger from workers against a system that tells them to love their work and asks them to do it for less? While winner-take-all capitalism grows ever more ruthless, the rhetoric of passion for labor proliferates.

    In Do What You Love, Tokumitsu articulates and examines the sacrifices people make for a chance at loveable, self-actualizing, and, of course, wealth-generating work and the conditions facilitated by this pursuit. This book continues the conversation sparked by the author’s earlier Slate article and provides a devastating look at the state of modern America’s labor and workforce.

    Book Praise

    With this punchy, sharp little book, Tokumitsu has done what might have seemed impossible: made labor conditions in the 21st century into a page-turner.

    Sarah Jaffe, Dame Magazine

    Miya Tokumitsu’s short, sharp and timely new book, stabs plenty of pins into today’s increasingly freelance economy.

    Joanna Scutts, Monterey County Now

    Tokumitsu’s book is dangerous to the establishment...her critique of Do What You Love gives workers the language to talk back.

    Amien Essif, ALTERNET